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Ambassador -- Riches to Rags...… Is Competition the Culprit?

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Summary   There are several reasons for the success and failure of Ambassador Car in the Indian automobile industry. Reasons of Success: The Ambassador Car ruled the Indian automobile industry from 1958 with the market share of 70%. In 1958, there was no competition in the automobile industry in India. The Ambassador Car was a monopoly in the Indian automobile industry at that time. They only targeted to upper class like Minister and provide them cars with bulletproof glass windows and taxi services. They were exporting the car to their neighbor countries like Bangladesh, Myanmar, Pakistan, Sri Lanka, and in the Middle East. They had a large number of dealers and service centers, which also attracted other customers as well. The ambassadors also enforced the low volume and high price policy introduced by the Indian government at that time, which also give success to the Ambassador car. Reasons of Failure: The Ambassador Car lost its market share in the 1980s when the Suzuki Marut
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